If a decade ago a mobile was simply a device to make calls from, it is no longer so. Like a volcanic eruption smartphones and mobile technologies broke out and reshaped everything we were accustomed to.
And if mobile app industry started from mobile apps for fun, infotainment and healthcare, we now observe their shift towards involvement into business processes. Mobile industry has undergone serious changes during the recent years and it is still in the process of constant evolution and growth. It has gone from serving a customer to serving a business. And it definitely brought tangible advantages for them both. So Where does the mobile technology heads to? What are business mobile app development trends to dominate in 2015?
1. The amount of enterprise apps will grow
It is predicted by IDC that this year large enterprises will adopt the practice of supporting mobile platforms able to deploy and develop enterprise apps within their organizations.
It will let the policy of BYOD (bring your own device) work well for those business departments where tablets and smartphones are widely used, especially for the Department of Sales and especially where the work on the move is required as in insurance companies.
2. Cloud Technology will drive Business Mobile App development
The emergence of cloud technology has allowed reaching apps from different devices and at the same time all app features, data and functions have remained the same. Cloud platforms will be good for the rapid app development and will not require technical knowledge.
3. Enterprise of Things
More and more devices become connected across the organization and the very similar term to the Internet of Things will emerge – EoT. Thanks to connected devices the process of data collection and analysis among different departments will become more accurate and prompt.
4. Big Data and in-app analytics
This year a special attention will be paid to the new methods of data collection and many efforts will be invested into in-app analytical features. Their aim will be to analyze big data volumes and to deliver results to decision-makers. Accordingly, more successful apps will come out of the “machine” and more valuable experience will be delivered to the customer.
5. Freemium apps will leave paid apps behind
The apps where you do not need to pay for download but where you pay for additional options (the so-called freemium apps) will make more profit than the paid ones. Step by step they engage the customer and it becomes irresistible not to go to a next level for which a certain payment should be made.
6. Hybrid apps based on HTML5 will defeat Native
If the company outlines a long-term business strategy, then the cross-platform apps are the best choice. The app ability to work across different platforms becomes vital. In most cases it results to be not only unprofitable, but also unnecessary to develop several native apps for different platforms. Nevertheless, native apps will remain the leaders in those spheres where speed and efficiency is the key factor, like game apps, for example.
7. M-commerce and mobile payment apps
More and more purchases are made from smartphones and tablets and more and more people join the ranks of m-payers. Apple Pay and Google Wallet are definitely conquering this market in the USA and they plan to repeat their success in Europe. Nevertheless these apps turn out to be not the shortest and easiest way “home” to make a payment and that is why there are still serious changes to be made. These e-wallets are not for all smartphone devices, but only for the newest ones. Nevertheless, in the nearest future the new lighter versions of m-apps will emerge for every smartphone to be turned into an e-wallet.
Ebay-owned PayPal is also worth to be mentioned with more than 14 billion US dollars in mobile payment volume only.
8. Beacon technology or “offer right at the right place”
Locally based Wi-Fi services will shift from simply providing the Internet to offering the services and products basing on customers location. Retailers will identify where their customers are and will provide them with relevant information about sales, special deals and offers sent to their mobiles. This technology is considered to become the motor trade for the whole retail industry.
9. Security remains the core issue.
As most business processes will shift to mobile sphere, the issue of security will become the key issue. When all devices will be connected, the apps with in-built security will be the only ones to prevent any possible leaks of information. Nevertheless, the solution to this has not been found by now and yet the “world waits for its hero to be born”.
Summarizing said above, the revenues from global mobile app industry are expected to surmount 30 billion US dollars in 2015 and that is just the beginning. Customers’ attention has been captured by all kinds of mobile gadgets and that is where the solution to multiple questions lies. More apps will be deployed to engage customers; more apps will be created to make business processes simpler and more effective. And those business mobile app developers who will be able to deliver high-quality secure apps will lead not just single businesses but the whole industries ahead.
Elinext Group mobile apps projects:
Industries and Technology Areas
Technology Areas: mobile application development, software development, iOS, Android