Interactive Promo Game for Pantene Pro-V Brand
Interactive Promo Game for Pantene Pro-V Brand
Information
Region:
Worldwide
Industry:
Commerce and Shopping
Type:
Mobile
Engagement model:
Fixed cost model
Duration:
3 weeks
Staff:
1 developer, 1 designer
ID:
265
Technologies used
Unity 3D
3ds Max

Requirements

The customer wanted Elinext programmers to develop an application that would promote Pantene Pro-V shampoo in an innovative way through an Augmented Reality entertaining game. Its aim is to enable higher levels of engagement and interactivity with the targeted audience as well as create impulse and increase the audience reach.

Challenge

There were a few challenging aspects to this project:

  • Game logic
  • AR marker detection
  • 3D models

Solution

To create a really engaging mobile app, much attention was paid to design and seamless user experience. Elinext Alliance’s specialists used Unity 3D and 3ds Max software. This helped to meet the customer’s expectations and generate more interest in Pantene’s advantageous Pro-V capsules.

Results

The application is available on iPad2 and iPad3 with the same functionality. Here are the main features of the app:

  • 1st phase marker detect
  • 1st level
  • 1st level video
  • 2nd phase marker detection
  • 2nd level
  • 2nd level video
  • Outro video

 
Do you want the same project?
Got A Project Idea? Lets Discuss It With Us
Contact Us


    Insert math as
    Block
    Inline
    Additional settings
    Formula color
    Text color
    #333333
    Type math using LaTeX
    Preview
    \({}\)
    Nothing to preview
    Insert